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Carl F.Bucherer CEO departs company

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Carl F.Bucherer has announced that CEO and general manager Sasha Moeri has decided to leave the company on June 30 2022, after 12 years in the role.

Robert Ambord, who has been the art director of Bucherer Fine Jewellery since August 2021, and Sascha Moeri’s former deputy, Uwe Liebminger, will take over the management of Carl F. Bucherer on an ad-interim basis.

Guido Zumbühl, CEO of the Bucherer Group, said: “We deeply regret Sascha Moeri’s decision. He has decisively shaped the positive development of the Carl F. Bucherer brand for more than a decade.

“Sascha Moeri was a passionate ambassador for our brand and an individual whose enthusiasm was contagious. He has successfully expanded the Carl F. Bucherer brand around the globe, increased awareness of the brand and effectively strengthened its image, and also ensured that our product portfolio is extremely well- positioned for the future.”

Moeri said: “Leaving Bucherer is extremely bittersweet for me. On the one hand, I have had a wonderful time with the Bucherer Group and I will truly miss my colleagues; on the other, this step allows me to turn one of my long-held personal visions into a reality.

“I am especially grateful to Jörg G. Bucherer and Guido Zumbühl for entrusting me with such an important task at such a young age. This trust has always been the driving factor that has motivated me to blaze new trails with my wonderful team at Carl F. Bucherer – in the way that has been the DNA of this one-of-a-kind brand for more than 130 years.”

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