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Christie’s achieves USD 205 million in watch sales in 2021

Posted in
2021 in Key Figures
Total sales (Hammer + BP) on solid growth trajectory
A 20%-plus increase vs. 2019 pre-covid points to a solid growth trajectory, supported by Christie’s 360-degrees strategy with online sales complementary to live auctions for the long term rather than a temporary substitute owing to current developments, combined with an unprecedented level of quality as well as breadth and depth of watches on offer on a global scale, in addition to the increasing and more inclusive buyer and seller demographics. The rise of online sales at the high-end segment for rare and exceptional watches saw a 5-fold increase vs 2019. Where total online sales were up just over 600 percent from 2019 to 2021, the number of online sales had (only) increased by just over 60%.
 
Live sales in 2021 totalled US$ 145,261,956
+292.1% vs 2020 (US$ 49,730,277), +20.4% vs 2019 (US$ 120,659,208)
Online sales in 2021 totalled US$ 59,806,073
+98.8% vs 2020 (US$ 30,091,700), +602.3% vs 2019 (US$ 9,928,410)
Total (live + online) sales for 2021: US$ 205,068,029
+256.9% vs 2020 (US$ 79,821,977), +157% vs 2019 (US$ 130,587,618)

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