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De Beers launch Code of Origin diamond programme with PNG Jewellers

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De Beers launched their trusted diamond program – Code of Origin at PNG Jewellers, a 189-year-old jewellery brand with presence across Maharashtra and Goa. De Beers Code of Origin reassures consumers that the diamonds are natural and conflict free and were discovered by De Beers in Botswana, Canada, Namibia or South Africa where they have helped provide jobs, education, healthcare and wildlife conservation. Each piece of jewellery comes with a 12-digit code beginning with the letters DBM engraved on it. The code, that can also be viewed on the De Beers Code of Origin card accompanying each piece of jewellery, also offers a guarantee to buyers that the diamonds in their jewelry are 100% natural, traceable, and sustainably sourced. 

Dr Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers said, “PNG Jewellers is a legacy that has stood for trust, commitment and purity over the last two centuries. Our association with the De Beers Group is valuable to us and we feel honoured to launch the new Code of Origin programme at 15 of our stores across Maharashtra and Goa. Offering authentic natural diamond jewellery in 0.08 carats and below with a guarantee of ethical and sustainable practices is an added benefit to our consumers.

Sachin Jain, Managing Director, De Beers India said, “De Beers Code of Origin envisions providing complete transparency about the source and journey of their diamond jewellery through our trusted retailer partners. By purchasing a jewellery piece with a De Beers Code of Origin inscription, consumers themselves are contributing to our 2030 Building Forever mission to make the world a better place.”

For further details please visit https://www.debeersgroup.com/code-of-origin/india.

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