Diamnet has launched a new jewellery brand, Hayes and Lake, in a bid to help jewellers differentiate their laboratory grown diamonds from natural alternatives.
This is reportedly the first fully branded jewellery range launched to sell exclusively through retailers using laboratory grown diamonds.
The brand “embraces” fashion as well as bridal and comes complete with full staff training, window display, in store presentation tray, rose gold authenticity cards, boxes, gift bags and a showcase website.
Diamnet said the UK made jewellery is purchased to commemorate a point in time, and that it should last a lifetime.
It added laboratory grown diamonds cater to those looking for sustainable and ethical jewellery whilst appearing as “phenomenal value for money” in the shop window.