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Engravers Guild of London launches new jewellery brand

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Engravers Guild of London, the personalised gifts company, has launched a new jewellery brand, called Myri London.

The brand offers a range of personalised necklaces and bracelets which can all be customised with engraving.

An initial selection of 120 pieces is offered across silver, 18K gold plate and 18K rose gold plate, featuring diamond-set, birthstone and zodiac designs.

Further lines are also planned for release throughout the year, with a new Gemstone Collection scheduled for summer. 

The new proposition sits alongside Lovelox London, a locket brand in the Engravers Guild portfolio.

James Bishton, brand director of Myri, said: “Every piece of jewellery tells a story, and we created Myri to help capture life’s precious moments. A personal engraving gives the piece a special connection with the wearer and we felt that there was an opportunity to create a proposition exclusively around this feature. 

“Our collection ranges from bold engraved designs to discreet messages, all being totally unique to the wearer.”

Elliot Bishton, founder of Engravers Guild of London, added: “Since we launched Engravers Guild in 2017, we have worked tirelessly to build an industry-leading capability in personalisation.

“We have a heritage in jewellery production with four generations of our family having manufactured in Birmingham’s Jewellery Quarter, so we’re delighted to return to the market with MYRI and follow in their footsteps.”

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