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Goldsmiths opens first Scottish luxury concept store

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Goldsmiths has announced the launch of a new luxury concept showroom at Braehead Shopping Centre in Glasgow.

The store was officially opened by Fraser Brown, Glasgow Warriors co-captain and international rugby player.

Goldsmiths said the new store is focused on a “relaxed, inclusive, and experiential” in-store experience, and the updated retail concept includes a complementary fine jewellery offering, including the introduction of Fope and Gucci. 

Additionally, its fine jewellery highlights include Goldsmiths’ Brightest Diamond, a curated collection of higher-carat diamond jewellery, a new limited-edition suite of white gold and diamond pieces, and an exclusive sapphire and diamond jewellery collection. 

Meanwhile, the showroom reportedly features a new interior design concept and a showcase of luxury timepieces and fine jewellery brands.

The new space was conceived in partnership with UK-based design collective Quadrant Design to create “uncluttered, open spaces”.

Craig Bolton, executive director of the Watches of Switzerland Group, said: “This is a significant milestone for Goldsmiths in Scotland. Luxury is less formal than it once was, today it’s synonymous with a more relaxed, inclusive, and experiential experience. 

“We’re delighted to launch in Scotland at Braehead and that Fraser Brown, a top-flight rugby professional, from our partners, Glasgow Warriors, was here to help re-open our Braehead showroom today.”

Peter Beagley, Braehead’s centre director added: “We’re delighted that Braehead has been chosen to be the first of Goldsmiths’ new redesigned stores in Scotland and it demonstrates that we are a retail destination of choice for some of the country’s top brands.”

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