The showroom is only the second of Goldsmith’s, new concept to open, following on from Canterbury which opened at the start of October.
It reveals a whole new interior concept, as well as an exceptional new line up of timepieces and fine-jewellery brands.
Fine jewellery highlights include Goldsmiths’ Brightest Diamond as well as a curated collection of higher-carat diamond jewellery and a new limited-edition suite of white gold and diamond pieces.
Craig Bolton, executive director of the Watches of Switzerland Group, said: “This is a significant milestone for Goldsmiths.
“Luxury today has become far more relaxed, inclusive, and experiential, so while we are elevating the Goldsmiths brand position, our goal is to make everyone feel valued and at home when visiting our showrooms.”