The new showroom comprises a new interior concept, as well as a line-up of luxury timepieces and fine-jewellery brands, including Roberto Coin, Kiki McDonough, Gucci and Jenny Packham, along with an exclusive diamond jewellery collection.
The showroom also features Goldsmiths’ Exclusive Brightest Diamond featuring its proprietary stone cut. The Goldsmiths’ stone has 88 facets which the company has used in three engagement ring collections as well as eternity rings, earrings and necklaces.
Additionally, the new space was conceived in partnership with UK-based design collective Quadrant Design.
Craig Bolton, executive director of the Watches of Switzerland Group, said: “This is a significant milestone for Goldsmiths.
“Luxury today has become far more relaxed, inclusive, and experiential, so while we are elevating the Goldsmiths brand position, our goal is to make everyone feel valued and at home when visiting our stores.”
He added: “Our ambition is for everyone to have a memorable luxury experience long after they’ve made their purchase. We believe the repositioning and new store concept will transform not just the Goldsmiths profile and experience but bring some fresh life to our high streets and we are delighted to launch in Leeds.”