The Lincoln showroom follows the recent openings in Braehead, Brighton, Canterbury, and Reading.
The showroom features a new interior design concept and a showcase of luxury timepieces alongside fine jewellery brands.
It also features Goldsmiths’ own exclusive rightest diamond featuring its very own proprietary stone cut.
The stone has 88 facets, 30 more than a standard stone, which it has used in three engagement ring collections as well as eternity rings, earrings and necklaces.
Craig Bolton, executive director of the Watches of Switzerland Group, said: “This is a significant milestone for Goldsmiths. Luxury today has become far more relaxed, inclusive, and experiential, so while we are elevating the Goldsmiths brand position, our goal is to make everyone feel valued and at home when visiting our stores.
“We believe the repositioning and new store concept will transform not just the Goldsmiths profile and experience but bring some fresh life to our high streets and we are delighted to launch in the historic Cathedral City of Lincoln.”
Gary Clapham, showroom manager for Goldsmiths Lincoln, added: “I am delighted with the new showroom, I’ve seen many changes during my time here, but this really is monumental and extra special that I can celebrate my 21st anniversary with Goldsmiths, on the opening day of our new luxury showroom.
“I look forward to welcoming our clients and enjoying many more years to come at Lincoln.”