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Graff launches ‘Wild Flower’ collection

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Graff, the multinational jeweller based in London, has announced the launch of its new ‘Wild Flower’ collection, in tribute to the English Garden and “modern femininity”.

The diamond collection comprises earrings, necklace and rings made with floral jewels, and it includes four styles of flowers in different sizes and arrangements, from trios and individual blooms to floral clusters and blossoms laid out in a row.

Each petal has reportedly been created with lightness, with the sculptural volumes and asymmetry “creating an effect of blooming vitality”.

The pieces can be worn singly or paired in asymmetry, and Graff said each one of the jewels is “unique yet designed to complement its companions”.

Anne-Eva Geffroy, design director at Graff, said: “At Graff, floral motifs have long been part of our heritage. With the Wild Flower collection, we take a fresh perspective with a contemporary reinterpretation of the flower – one that is freed from tradition and bursting with life.”

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