Matilde Jewellery has announced that this Black Friday weekend it will donate 15% of all profits both in-store and online to Crisis.
The national charity helps support those who are experiencing homelessness.
Matilde Mourinho, founder of Matilde Jewellery, said he “decided to go against the aggressive discounting this year” and “boycott the mass-consumerism in a bid to support those in need”.
She said: “It only seemed natural in the progression of Matilde Jewellery that I offer a percentage of profits to Crisis. The non-for-profit organisation helps support people facing homelessness across Britain and in a time like no other, they need our help.”
The brand, which launched in 2020, has previously partnered with Plan International for the brands exclusive International Women’s Day ‘Deusa’ ring and Rainforest Alliance on the ‘Terra’ necklace for World Earth Day.