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Merci Maman launches inside Selfridges

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Jewellery brand Merci Maman has announced that it has teamed up with Selfridges London to launch its first in-store concession.

The store, which launches today (1 November), offers Merci Maman’s necklaces and bracelets, which can be hand-engraved on site, seven days a week.

The brand has experienced “rapid growth” over the past two years, with sales increasing by nearly 70%.

In addition to in-store, Merci Maman is set to launch online on the Selfridges website, just in time for the busy festive period.

Clemmie Reed, platforms manager, said: “I am so excited to see Merci Maman open a concession in Selfridges.

“I can’t think of a more perfect location for our first long-term retail presence than this iconic London department store. We will be hand-engraving in-store until Christmas and beyond!”

Alix Stanworth, director of sales and marketing, added: “It’s a momentous occasion for Merci Maman to launch in such a renowned department store.

“We look forward to bringing our unique personalisation concept in-store with our talented team of artists. This is months of hard work that has come to fruition.”

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