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Preserving Greenlandic craftsmanship & traditions remains Greenland Ruby’s priority

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The PinkPolarBear Foundation (PPBF) is now the proud sponsor of Amitsialak Workshop in Qeqertarsuatsiaat. The sponsorship agreement was celebrated this weekend at an event held in Nuuk at the main workshop.

The small ceremony marked the official start of a three-year partnership starting with 2021 and 2 additional contributions planned for 2022 and 2023. The event was attended by the PinkPolarBear Foundation’s Greenlandic Board Members, representatives from Greenland Ruby, officials from the Municipality and workshop craftsman.

The Amitsialak Workshop’s goal is to preserve Greenlandic craftsmanship traditions and pass the knowledge to future generations. Amitsialak provides monthly workshops for the local primary school students to learn and pass on the traditional cultural values of Greenland.Søren Würtz, Manager of the Cultural Department, Kommuneqarfik Sermersooq says: “We are very proud to be the first recipients of a PinkPolarBear Foundation sponsorship. The foundation’s objective of supporting the people in Greenland aligns well with our efforts to preserve these unique skills. Their support will ensure the continuation and expansion of our work here in the community, and make sure our traditional craft will continue and thrive for generations to come.”

The PinkPolarBear Foundation is a Greenland Ruby initiative. A percentage of sales from each gem goes to the foundation, making support and sponsorships such as this, possible. They encourage customers to make similar contributions. The partnership with the Amitsialak Workshop underscores the foundation’s vision, expanding further into support for other local businesses. Erik A. Jens, PPBF Chair says “Partnership with the Greenlandic community is of utmost importance for the foundation. That’s why we chose the Amitsialak sewing workshop for our first sponsor project. We are happy with the support of Greenland Ruby and its partners for making this happen: people say ‘their traceable gemstones make communities shine’”.

 

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