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Programme of events unveiled for Vicenzaoro this March

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Vicenzaoro is set to rally sector institutions, thought leaders and key influencers for five days of talks and conferences on the evolution and prospects of the gold and jewellery industry. The event will take place in Vicenza from 17th to 21st March 2022 during the International Jewellery Show organised by Italian Exhibition Group, which represents the entire chain of international excellence.

Sustainability and technological evolution, with a look also at younger generations and buying trends, will be the hot topics central to the debate on the sector’s future scheduled to take place on the main stage, the interactive and interconnected platform raised in Hall 7, in the heart of IEG’s Expo centre. 

The morning of Thursday 17th March will see the CIBJO General Assembly, with the World Jewellery Association again in a leading role on Friday 18th March with two industry events. One discussion, ‘Emphasising jewellery’s positive impact on society, as an integral part of its value proposition’, will focus on changes in communication and marketing standards in light of the growing importance that consumers, especially young people, attach to the social value of the products they purchase, in addition to the monetary and emotional value.

The second event, ‘Innovation and technology in jewellery manufacturing, supporting creativity and driving sustainable impact’, supported by Platinum Guild International, will focus on the use of new production technologies, such as 3D printing and laser welding, able to give free rein to the creativity of craftsmen and designers by favouring accessibility and inclusion in a highly technical and specialised sector.

A “beautiful jewel is a narrative constellation able to captivate customers with countless stories linked to those who choose it, design it and make it”. This will be the focus of the discussion ‘Teaching beauty – the crafts of excellence for the new jewellery generations’ organised by Assogemme, with president Paolo Cesari and the participation of Alessia Crivelli, President of the “Mani Intelligenti” Foundation, Loredana Prosperi, director of IGI in Milan and other guests such as Giampiero Bodino, Artistic Director of Richemont, and Simone Rizzetto, CEO of the Damiani workshop, moderated by coach & trainer Raffaele Ciardulli.

Saturday 19th March will see the appointment with Trendvision Jewellery + Forecasting, Italian Exhibition Group’s first independent Observatory that specialises in jewellery forecasting. Paola De Luca, the Observatory’s Founder and Creative Director, will be leading a panel of experts and influencers in a discussion on the theme ‘THE CIRCULAR VISION – Design Thinking, exploring innovation in the Jewellery Sector’ in order to explore the opportunities of a circularity approach within the sector.

In the early afternoon, ‘The gold sector scenario: a positive picture with new uncertainties to face’, an analysis of the industry’s progress in Italy in 2021 in a report presented by Club degli Orafi in collaboration with Intesa Sanpaolo’s Studies and Research Department, which provides a snapshot of the main players’ feelings through a new qualitative survey that has been integrated into the numerical analysis for the first time.

The technology of T.GOLD, the jewellery machinery exhibition, held at the same time as Vicenzaoro, will also take the stage on Sunday 20th March with the whole day dedicated to the Jewellery Technology Forum, the international conference on innovations for producing and processing jewellery, offering the chance of direct contact between gold sector operators and the R&D world. The event is co-organised by IEG and the Legor Group, which will enrich the exhibition programme with an in-depth look at how silver’s role has evolved in a talk entitled ‘The Evolution of Silver: Manufacturing to Consumer’.

Vicenzaoro’s programme of events will also include Assocoral’s presentation of the ‘MadeinTorredelGreco’ project in collaboration with ITA (Italian Trade Agency) with the President of the Agency, Carlo Ferro, in the role of speaker. 

The talk ‘Piazza Italia – Stronger Together’, will look overseas to the principles of evolution, innovation and connection in the restart that govern the new vision of business with the United States.

GEM TALKS and DIGITAL TALKS will also provide in-depth technical information. The former, in collaboration with I.G.I. (Italian Gemmological Institute) will open the world of gems to producers, wholesalers, resellers and retailers; the latter, in collaboration with Confcommercio Federpreziosi, will help jewellery and watch retailers understand topics such as ‘The lifestyle sector beyond the crisis: online shopping, digital communication and influencer marketing’ and ‘Cybercrime and jewellery protection: prevention is the best defence’.

The fully-detailed programme is available on https://www.vicenzaoro.com/it/vicenzaoro.

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