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Strategic Move at De Beers

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Every exit has an entry and every end a new beginning, like every night a brand new day. Stephen Lussier, De Beers Group Executive Vice President for Brands & Consumer Markets, will step down from his executive responsibilities after 37 years with the company. He also served on the company’s executive committee and headed Forevermark for more than a decade before stepping back from the diamond brand in 2019 and moving into his current role as executive vice president of brands and consumer markets. Jewelers of America announced that Lussier would be the recipient of the 2022 Gem Award for Lifetime Achievement, an honor he will receive at the Gem Awards ceremony this March in New York. 

Former Tiffany & Co. Executive Marc Jacheet will succeed Lussier, joining the company as CEO, De Beers Brands. “I am particularly pleased” said Lussier, “to have identified Marc as an individual with the insight and leadership skills to guide De Beers’ consumer strategy forward into an exciting new era for the group and the diamond industry.” Lussier will continue to contribute to the Group as a strategic advisor and serve as the Chairman of the Natural Diamond Council.

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