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The Alkemistry hails UK expansion

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The Alkemistry has announced it is set to expand its presence in the UK, following “triple digit e-commerce growth in 2020”.

It has added a number of female founded brands to their product offering including fellow British brand, Dinny Hall and London centred Alice Van Cal.

With a revenue growth of over 70% on both 2019 and 2020 numbers, the brand has attributed this success to the “increased own brand offering designed and created by founder and creative director, Kirstie Gibbs”.

It has also seen overall gross profits grow by 5 points due to the expansion of its own brand product ranges.

Alongside this, the brand increased its international distribution through partnering with the luxury Middle Eastern website, Ounass.

Gibbs said: “The pandemic made us take a step back and really look at what was and wasn’t working within the business; where to spend our time and efforts and where to push ahead.

“We highlighted the demand for our own brand and decided to bring manufacturing in-house. We hired a team of female apprentices, expanded the range to over 250 SKU’s and managed to grow our own brand to over 20% of the business.”

Managing director, Jenna McGee, added: “The luxury industry appears to have bounced back strongly following the pandemic, even if international travel, a previously key contributor to our business, had not fully resumed. We doubled our efforts to reach consumers locally and through digital channels and it seems to have paid off.”

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