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Vurchoo launches new ‘Studs of Hope’ collection

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Jewellery brand Vurchoo has launched a new ‘Studs of Hope’ collection of affordable earrings.

Comprising gold, silver and mixed metals as well as ethically sourced gemstones, Studs of Hope brings ethical jewellery to the masses for £36.

Each design, which ranges from the colourful ‘Not So Evil Eye’ of Guatemala to the simple ‘Lapis Lazuli’ of Honduras and the ‘Golden Clover’ of Uganda, comes mounted on a card reflecting the region customers are supporting.

For every pair sold, Vurchoo gives 10 – 25% of profits to charities in the UK and overseas, via its UK partner registered charity, Teach a Man to Fish.

Alex Angel-Benscher, founder and designer, said: “The idea for Studs of Hope was planted whilst I was travelling through Cambodia and seeing street children doing what they could to survive; some of them selling whatever they could, including fantastic creations they had made themselves.

“I wanted to find a way to use my passion for design to help them. I decided to work with schools in all corners of the globe, knowing that they all needed an extra source of income, and asked the school children to draw whatever meant the most to them.”

He added: “The results were fantastic, from the colours of Africa to the emotions of Asia, each one was a reflection of the child’s story and the culture they were surrounded by. From these drawings, I created individual representations and it was from that Studs of Hope was born.”

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