The World Federation of Diamond Bourses (WFDB) has announced that Eyal Shirazy has been appointed executive director of Get-Diamonds, its global B2B trading platform for polished diamonds.
Before entering the diamond industry, Shirazy held a number of management positions in the digital world. For the past decade, he served as the chief digital officer for the Shlomo Sixt Group, the franchisee of the international brand Sixt.
In this role, he managed all digital assets of the company and its marketing to reach “large” sales volumes.
Additionally, Shirazy began his career in the digital world in tourism, where he reportedly pioneered the establishment of the first tourism trade site.
Get-Diamonds was launched by the WFDB in April 2020 as a non-profit organisation. Profits generated by the site will be invested in projects that “benefit” the industry, including generic diamond marketing.
Since its inception, Get-Diamonds has reportedly become one of the largest diamond trading sites, listing over 1.6 million diamonds from 4,600 vendors, with a total value of over $6.6bn (£5bn).
Yoram Dvash, president of the WFDB, said: “We are very pleased that Eyal is leading Get-Diamonds. We are confident that the knowledge and experience he brings will make Get-Diamonds the most technologically advanced trading platform in the diamond industry.”
Eyal Shirazy said: “I am excited to join this industry that is hungry for digital change. My goal is to make Get-Diamonds the primary platform for large and small businesses; to provide all of the easy-to-use tools that will make Get a one-stop shop.
“I was privileged to present Get-Diamonds’ new vision at the WFDB presidents’ conference in Dubai, to get to know the wonderful people in the industry from all over the world. I was happy to visit the JGT exhibition, where I found that there is major awareness and appreciation of Get-Diamonds.”